Question 3

Q3: What kind of media institution might distribute your media product and why?

When deciding on distributors for our film we looked at a variety of different companies, online distributors and film festivals that would be suitable distributors for our film.

Online Distributors:

We have decided that our online distributor would be BBC iPlayer because it is used by the majority of the UK's population all across the nation, meaning that people all across the UK would have access to our film, giving it more exposure to a wider audience. As well as this, although BBC iPlayer do show Hollywood films, they also show independent films which attracts a wider audience to their website. As a result of this, our film would gain more recognition by giving a wider audience access to watch it.

We decided not to choose Vimeo, Mubi or Dailymotion because we want to aim our film at a predominantly British audience and as these websites are global sites which enable people across the world to watch videos, whereas BBC iPlayer only allows people to watch their programmes if they have a UK TV license and are located in the UK. This means that with BBC iPlayer we would be very successful in distributing our film to a British audience.


Film Festivals:

When we previously researched film festivals we looked at the London Independent Film Festival, the British Independent Film Festival and the British Independent Film Awards. Looking back at our research about these festivals, we have decided that the London Independent Film Festival would be the most suitable film festival to show our film at. One of the reasons we chose this festival is because it primarily shows low-budget independent films and as our own film falls into this category, it would fit in well with this festival. As well as this, it is based in London which again suits the style of our film as our film is set in London. This means that critics and distributors within London will be attracted to this festival, giving potential promotion and support for our film. 


Distribution Companies:

On the other hand, we have decided that Vertigo Films would be our production company but they also distribute films, meaning that if we chose not to distribute our film online, Vertigo Films would also be our distribution company. The reason why we chose Vertigo Films to distribute our film is because they are a big supporter of independent films and filmmakers, and our film is an independent movie by independent filmmakers, making this company perfectly fitted to our film.

As well as Vertigo Films, we also chose Film Four to be one of our production companies. We decided to include this company as well as Vertigo Films because they have a strong association with urban and independently made films. As our film is set in a city and is circled and has an urban feel to it, this makes Film Four well suited as a production company for our film.